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Privacy Policy

Connected Horse is committed to protecting the privacy of our users. This Privacy Policy outlines our practices concerning the collection, use, and disclosure of your information when you use our services and tells you about your privacy rights and how the law protects you.


1. The user: The user is any individual who accesses, uses, or interacts with your service, website, or application. Users can be visitors who browse your site, customers who purchase goods orservices, or any other individuals who engage with your platform in any capacity.

a. How Referred in the Privacy Policy: “You” and “your” are commonly used to refer to the user in privacy policies. This personalizes the document, making it clear that the policy is speaking directly to the individuals who use the service.

2. The company: The company is the entity that owns, operates, or provides the service, website, or application. It is responsible for collecting, processing, and managing users’ personal data in accordance with privacy laws and its own privacy policy.

a. How Referred in the Privacy Policy: “We,” “us,” and “our” are terms used to refer to the company within the privacy policy. This establishes the company as the responsible party for data handling practices being described.

b. The company can also be referred to by its legal name (e.g., “Connected Horse”) to clearly identify the entity and reinforce the formality and legal validity of the document.

3. Personal Data: Information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. This includes names, email addresses, and phone numbers.

4. Usage Data: Data collected automatically, either generated by the use of the service or from the service infrastructure itself (for example, the duration of a page visit).

5. Cookies: small pieces of data stored on the user’s device by the web browser while browsing a website. Cookies are used to remember information about the user, such as login information or site preferences.

6. Tracking Technologies: Various methodologies are used to collect information about how a user interacts with a website or service, including cookies, beacons, tags, and scripts.

7. IP Address: A unique string of numbers separated by periods that identifies each computer using the Internet Protocol to communicate over a network.

8. Browser Type and Version: The software application used to access the internet and view web pages. The type refers to the brand of browser (e.g., Chrome, Safari, Firefox), and the version indicates the release number.

9. Diagnostic Data: information collected that can help identify and resolve issues with the operation or performance of a service or application, including error reports and performance data.

10. CCPA (California Consumer Privacy Act): a state statute intended to enhance privacy rights and consumer protection for residents of California, United States.

11. Personal Data Disclosure for Business Purposes: Sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.

12. Merger, Acquisition, or Asset Sale: A business transaction where companies consolidate their assets through various types of financial transactions, including mergers, acquisitions, consolidations, tender offers, the purchase of assets, and management acquisitions.

13. Legal Obligation: A duty that one is legally required to perform, often necessitating the disclosure of personal data to authorities or governmental bodies.

Information Collection and Use

We collect personal information that you provide to us directly, such as your name and email address, through our forms. This information helps us to provide and improve our services to you.

Types of Data Collected

Personal Data: While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Purpose of the website visit
  • Usage Data
  • Marketing Data

Usage Data: We also collect information on how the service is accessed and used (“Usage Data”). This Usage Data may include details such as your computer’s Internet Protocol address (e.g., IP address), browser type, browser version, our Service pages that you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data.

Tracking and Cookie Data: We use cookies and similar tracking technologies to track the activity on our service, and we hold certain information. Cookies are files with a small amount of data, which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

Use of Data

Connected Horse uses the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our service when you choose to do so.
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our service.
  • To monitor the usage of our Service
  • To detect, prevent, and address technical issues
  • To provide you with news, special offers, and general information about other goods, services, and events we offer

Use of Information for Analytics and MarketingAnalytics Through Third-Party Services

Connected Horse uses third-party service providers to monitor and analyze the use of our Service. One of the primary tools we use is Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads for its advertising network.

You can opt out of having your activity on the service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

Email Marketing

We may use your personal data to contact you with newsletters, marketing or promotional materials, and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

Direct Mail Marketing

If you provide us with your postal address, we may use that information to send you direct mail about products, services, and offers that, we think, might be of interest to you. If you prefer not to receive these direct mail marketing materials, you can let us know by contacting us at

Retention of Your Personal Data

Connected Horse will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Connected Horse Inc will also retain usage data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or improve the functionality of our service, or we are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including personal data, is processed at the company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to—and maintained on—computers located outside your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal data, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information, represents your agreement to that transfer.

Connected Horse will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place, including the security of your data and other personal information.

Disclosure of Data

Legal Requirements

Connected Horse may disclose your personal data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation.
  • To protect and defend the rights or property of Connected Horse
  • To prevent or investigate possible wrongdoing in connection with the Service.
  • To protect the personal safety of users of the service or the public.
  • To protect against legal liability.

Business Transaction

If Connected Horse is involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.

Your Rights Under the CCPA

Under the CCPA, California residents have specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

Terms and Conditions of Use for Connected Horse Website


Welcome to Connected Horse is a senior community offering services and information designed to support seniors and their families. By accessing our website, you agree to these Terms and Conditions, which govern your use of our services and our website. If you do not agree with any part of these terms, please do not use our website.

Use License

Permission is granted to temporarily download one copy of the materials on Connected Horse’s website for personal, non-commercial transitory viewing only. This grant of a license is not a transfer of title. Under this license, you may not:

  • Modify or copy the materials for any commercial use or public display;
  • Attempt to decompile or reverse engineer any software contained on Connected Horse website;
  • Remove any copyright or other proprietary notations from the materials; or
  • Transfer the materials to another person or “mirror” the materials on any other server.

This license shall automatically terminate if you violate any of these restrictions, and it may be terminated by Connected Horse at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.

Special Considerations for the Senior Community

Connected Horse is committed to providing a safe, respectful, and supportive environment for seniors and their families. We understand the importance of privacy, security, and accessibility for our users, especially when it involves sensitive information related to health and personal well-being.

California Privacy Rights

Connected Horse adheres to the California Online Privacy Protection Act (CalOPPA), the California Consumer Privacy Act (CCPA), and the California Privacy Rights Act (CPRA), offering enhanced privacy protections and rights for California residents, including:

  • The right to know about the personal information we collect and how it’s used and shared;
  • The right to request deletion of personal information;
  • The right to opt out of the sale of personal information;
  • The right to non-discrimination for exercising privacy rights.

For details on how to exercise these rights, please visit our Privacy Policy or contact us directly.


The materials on Connected Horse website are provided “as is”. Connected Horse makes no warranties, and hereby disclaims all other warranties. Given the nature of our services, we urge users to consult with professional advisors for personalized advice.

Limitations of Liability

Connected Horse will not be liable for any damages that arise from the use or inability to use the materials on our website, including services or advice obtained through our website.

Accuracy of Materials and Services

While we strive to provide valuable and accurate information, the materials on Connected Horse’s website could include errors. We do not warrant the completeness, accuracy, or usefulness of this information. Always seek the advice of qualified health providers with any questions you may have regarding a medical condition or the care of senior individuals.

Amendments to These Terms

Connected Horse reserves the right to amend these Terms and Conditions at any time, reflecting changes in our services, legal landscape, or policies.

Governing Law

These Terms and Conditions are governed by California law, acknowledging our base of operations and the primary location of our users.

Contact Information

For any inquiries or concerns regarding these Terms and Conditions, please contact us directly.

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